Vertical Billboard Campaign that Captured the City’s Attention

Objective: Maximize brand visibility with a visually disruptive outdoor campaign to support a product launch

🧠 Challenge:

In a bustling city dominated by flat horizontal ads and digital noise, RiseWell needed a way to stand tall, be bold, and command attention. Their new wellness drink was ready to hit retail shelves—but awareness was low, and shelf space was competitive.

They approached us with one request:
👉 “We want something people can’t miss—and can’t forget.”

💡 Our Solution: Vertical Traditional Billboard Takeover

We flipped the script. Instead of competing for space on horizontal highway ads, we went vertical—literally.

🚀 Campaign Highlights:

• Strategic Format:
  We deployed vertical-format traditional billboards mounted on tall buildings and wallscapes, mirroring the brand’s sleek product packaging and reinforcing upward brand momentum.

• Prime Locations Powered by Heat Mapping:
  Using Location Intelligence and Footfall Analytics, we selected high-traffic pedestrian and vehicle corridors near transit hubs, schools, and markets—ensuring repeat exposure.

• Interactive QR Code Integration:
  Each billboard featured a trackable video QR code offering a short product teaser and 15% off coupon—capturing curious passersby and converting them on the spot.

• Design Language:
  Clean, vibrant creative with strong vertical flow and a clear CTA: “Rise with us – Scan & Sip.”

📊 Results That Spoke for Themselves

One passerby even posted:

“Saw this vertical billboard on Broad Street—never seen anything like it! Had to stop and scan.”

🧩 Key Takeaways:

• Vertical formats disrupt expectations in crowded urban spaces

• Billboards can be immersive with the right tech integration

• Data-driven placement outperforms guesswork

• Creative direction matters just as much as location

📣 Thinking Beyond the Horizontal? Let’s Talk.

Want your brand to stand taller—visually and strategically?

👋 Invite us for a pitch presentation with our outdoor media experts. Discover how a data-led, creatively bold campaign can move your audience and your revenue.

🔗 Request a campaign brief template form for your next project.
📩 @email: outdoor@vistaadscompaipa.com

Let’s make your brand the one that can’t be scrolled past—because it’s right in front of them.