Challenge:

SwiftEats was entering a competitive market flooded with delivery services. They needed fast traction, real-time visibility, and a compelling hook that could convert pedestrians into app users on the spot. Traditional billboards wouldn’t cut it—they needed interaction and data.

Solution:

Dynamic Digital Display Campaign with Real-Time Triggers

We deployed high-resolution digital screens in high-traffic zones—urban plazas, transit hubs, and commercial centers—with dayparted content and hyper-targeted CTAs synced with time, location, and local events.

🔧 Key Features:

• 🔁 Automated Content Rotation (Lunch deals in the afternoon, late-night cravings after 8 PM)

• 📍 Location-Sensitive Messaging (e.g., “Hot meals, 5 mins from you”)

• 📲 QR Codes Linked to App Download Pages with tracked performance

• 📡 Live Integration with Weather & Traffic APIs for adaptive content (e.g., “Rainy day? Order comfort food in one tap.”)

📈 Results Within 21 Days:

A shopper at Ikeja City Mall posted:
“Saw the SwiftEats screen while heading home, scanned it, and my dinner was on the way. Smart advertising!”

🧠 Key Takeaways:

• Dynamic content = contextual relevance = instant action

• Real-time digital OOH can outperform social media in foot traffic zones

• Integrated QR codes with analytics deliver measurable ROI

• Dayparted messaging significantly boosts CTA response rates

🧩 Why It Worked:

We didn’t just run ads—we engineered moments of conversion right in the real world.

By combining smart targeting, creative flexibility, and real-time engagement, we turned ordinary screens into purchase-driving portals.

🎯 Ready to Light Up Your Brand in Real-Time?

Our digital display campaigns don’t just look good—they perform. Let’s create a city-wide strategy that turns your app into everyone favorite. 

📩 Send an invite for a strategy pitch with our digital OOH experts today.
🔗 info@vistaads.compaipa.com
📞 Or call: +234-813-017-0931

Let’s put your brand where it matters—in the moment, on the move, and in front of real buyers.

Through our service you have access to the ENTIRE digital display inventory available in the areas you are looking to advertise in.